In the electric vehicle (EV) world, rare-earth permanent magnets have long been the hidden bottleneck. They deliver the high efficiency and torque that power most modern EVs, but they come with massive supply-chain risks—China dominates ~90% of rare-earth processing and a huge share of the high-performance NdFeB magnets used in motors.
A Bengaluru-based deep-tech startup called Vimag Labs (sometimes associated with the Volektra brand) claims to have cracked a compelling alternative: a Virtual Magnet Synchronous Motor (VMSM) that eliminates rare-earth magnets entirely by using software, power electronics, and clever electromagnetic design.
What Is a Magnetless (or “Virtual Magnet”) Motor?
Traditional Permanent Magnet Synchronous Motors (PMSMs) embed strong rare-earth magnets in the rotor. These create a fixed magnetic field that interacts with the stator’s rotating field to produce torque. It’s efficient, compact, and powerful—but dependent on critical minerals.
Vimag’s VMSM removes those physical magnets. Instead:
- It uses a brushless, slip-ring-free architecture.
- A rotating transformer (patented) wirelessly transfers power to the rotor.
- Proprietary control algorithms and power electronics dynamically generate and control the rotor’s magnetic field in real time—essentially creating a “virtual magnet” whose strength and behavior can be tuned on the fly.
The result, according to the company, is a synchronous motor that matches or exceeds the performance of traditional PMSM designs in efficiency, torque, and power density—while using only common materials like copper and steel.
The Latest Milestone: Fifth Indian Patent
In July 2026, Vimag Labs was granted its fifth Indian patent, titled “A Robust Rotating Transformer Excited Synchronous Motor and Its Control.” This protects the core architecture of the VMSM platform.
The company now has:
- 5 granted patents
- 10 additional patent applications
- 15 trademarks
This IP covers motor design, software controls, power electronics, and application-specific tweaks. CEO and co-founder Manish Seth (with prior experience at Volkswagen, Ford, and GM) noted the patent represents over 87,600 engineering hours.
Why This Matters — Strategic and Commercial Angles
Supply Chain Independence
By going magnet-free, Vimag reduces exposure to geopolitical risks and price volatility in rare-earth materials. This is especially relevant for India and any nation seeking to localize EV manufacturing.
Cost and Flexibility
No rare-earth magnets can lower bill-of-materials costs. The software-defined nature also opens the door to performance improvements via firmware updates rather than hardware redesigns.
Target Applications
- Two-wheelers and passenger vehicles (current pilots)
- Light & heavy commercial vehicles
- Industrial systems (200–600 kW)
- Robotics, defense, and cooling systems
Vimag recently raised $5 million in Series A funding led by Accel, with participation from Chakra Growth Fund and Thinkuvate. They’ve also signed a manufacturing MoU with Jendamark to support scale-up.
Challenges and Realistic Outlook
This is still early-stage technology. While the claims are impressive—matching or beating PMSM performance without magnets—the technology has not yet been independently verified at full production scale. Many magnetless or reduced-rare-earth approaches (induction motors, switched reluctance motors, etc.) have historically traded off efficiency, torque density, or added complexity like brushes/slip rings.
Vimag’s brushless rotating-transformer approach aims to avoid those classic downsides. Success will depend on real-world validation in pilots, thermal management, long-term reliability, and cost at volume.
The Bigger Picture
Vimag Labs, founded in September 2025, is part of a growing wave of innovation seeking to make EVs less dependent on a handful of critical materials. If the VMSM platform delivers on its promises, it could accelerate India’s (and the world’s) ability to build high-performance electric motors domestically—using software smarts instead of imported magnets.
The road from promising patent to mass-market adoption is long, but the direction is exciting: turning the motor itself into a software-defined component.
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